We are a boutique think-tank firm focused on foreign policy branding and consultation of African Union countries that engage with the Republic of South Korea. 

We focus on the presence of Africa in the Asia Pacific Region through niche branding in three broad categories: Countries, Cities and Regions. We provide sustainable creative solutions for African countries that understand the importance of their brand in Asia. 

What We Do

CASSAVA DIPLOMACY-SOUTHERN STATE SPIRIT

The ties that bind Africa and Asia date back to the Silk Road Trade. Today, we see tremendous economic investments and infrastructure development from South Korea, Japan and China exceeding billions of dollars in Africa. In addition to such investments, there is an undeniable Asia “Soft Power” presence in Africa. However, there is a lack of presence from any of the 54 sovereign African states in Asia.

Our company provides tools and solutions for those interested African Countries that would like to improve on their brand and presence in South Korea with their niche “Southern State Spirit”. We refer to this interaction between these two old friends as Cassava Diplomacy. 

Our first and current stop is Seoul, South Korea.