South Korea

Mulday Mondays: Water Forums and Fukushima

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JAPAN

Fake it till you make it....
— The philosophy of Japan since the sun

…JAPAN WILL ALWAYS HAVE ANOTHER PERSPECTIVE ON EVERYTHING

The rest of the world sees this image if you say “Fukoshima Daiichi”

AP Photo

AP Photo

THREE YEARS AGO: THE PERCEPTION OF THE JAPANESE BUSINESS MAN

Yes, Water from the same area......

I would like to try some.
— Buddha be a fence and filtration system on kidneys.

TODAY: GREENPEACE REPORT ON FUKUSHIMA

There are 16,280,000,000,000,000,000,000 Bq of potassium-40, rubidium-87 and many more radionuclides already in the world’s oceans and anything from Fukushima won’t affect these levels at all.
— Scientist, James Conca

The plan is to slowly release the TREATED water into the pacific ocean. The pacific ocean has some other pressing issues and this will not be the reason for massive fish death or “disruption” to the ecosystem.
By the way, for massive fish deaths, just take a look at Australia. We have an interesting video below on the reasons behind these catastrophic deaths.


Great Britain’s National Radiological Protection Board
(NRPB) predicts that there will be up to 1,000 additional
cancers over the next 70 years among the population of Western Europe exposed to fallout from the accident at Chernobyl.
— U.S EPA (Environmental Protection Agency)

LET us PLAY the ADVOCATE for the DEVIL…

Increasingly, we notice that international organizations are becoming stronger non state actors in state affairs. However, there is a pick and choose attitude towards this “care for the environment and people”.

Where is the Greenpeace outrage on the United States Pacific Ocean States constantly recycling the pacific? As you filter the pacific, it gets saltier and can you guess the damage to the ecosystem?

The Mekong River and the South China Sea did not exactly blossom from the U.S administration’s use of Agent Orange during the Vietnam War or “Conflict”

RESPONSE FROM JAPAN

WATER FORUMS IN AFRICA AND ASIA…

UGANDA

Kampala will host the 20th Congress of the African Water Association with over 2000 actors expected to discuss and provide solutions on WASH concerns from a scientific and technical lens.

KOREA INTERNATIONAL WATER WEEK
Daegu, September 4-7

Just another example of South Korea displaying middle power behavior. The title is not just earned because a state is geographically in the middle of two different size states or on paper(economically speaking). The state must invest in forums and conferences that invite the world to deal with security matters such as water.

Korea International Water Week

Korea International Water Week

Cape Verde-1st International Forum on Water Scarcity in Agriculture
Praia, March 19-22

This small island state is becoming more active in engagement through small state niche diplomacy. This forum will focus on Small Island Developing States (SIDS) and West African States. The aim is to understand water scarcity in agriculture and capitalize on it for sustainable development, food and nutrition security, and tackling climate change. They will focus on six core areas: Water and Migration, Drought Preparedness, Mechanisms, Water and Nutrition, Sustainable Agriculture Water Use and Saline Agriculture. 

South Africa- Transforming Sanitation in Africa
Capetown, February 18-22

The Regional power will be hosting a water related conference. AfricanSan5 and FSM5 are the organizations behind this event of looking at Sustainability, Policies,Funding, Practices of Sanitation.

SIDEBAR

The focus of this blog is always on Africa and Asia but every now and then we get alarming news from our neighboring continents.

Australia is experiencing a very bipolar version of mother nature and a combination of human stupidity. There are mass fish deaths in some rivers with reports of over 1 million in a few weeks. Another concern is the raising temperatures in Australia with temperatures ranging from 1130°C (113°F) to 50°C (122°F) .


See you next Mulday!





Silk Road Thursdays: Cool Japan for Everyone but for Africa, Yadah Yadah ....

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LAST TIME WE TOUCHED ON JAPAN...

Tokyo International Conference on African Development (TICAD)

We will touch on an incident that involved TICAD & the U.N Security Council. This is very important to understand the piece of Aid in our series as a soft power tool. While this is a strong soft power tool for the country, it is also a challenge for Japan.

Cultural Diplomacy

We will start here and TICAD much later.........


what is yadAH yadah?

George's new girlfriend explains things using 'Yada-yada' to gloss over things.

BEFORE WE START OUR STORY....

THE PAST OF JAPAN  & CULTURAL DIPLOMACY 

 

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Cultural Diplomacy from Japan can be a touchy subject for the Asia Pacific Region. This Japan brings back memories of “Empire” and “War”. There is no soft power in this Japan below, this is pure Hard Power and Realism. Depending on you ask, Japan has never apologised for the war.  

We are not going to apologize every year based on the new elected administration

We are not going to give funds for every new administration

We are not going to apologize for every former minister that speaks harshly about this topic

Take your statues down and then we can speak of shrine visits.
— Japan to South Korea, China and the Asia Pacific Region

This tension will push Japan to go inside and not invest on Cultural Diplomacy because Japan is viewed through the lenses of this flag.
 

This flag was in use during the Edo period or Tokugawa period (徳川時代) about some 200+ years before the war.  However, it should be noted that this flag is controversial and painful for people of South Korea and China. Think the swastika for Germany, …

This flag was in use during the Edo period or Tokugawa period (徳川時代) about some 200+ years before the war.
However, it should be noted that this flag is controversial and painful for people of South Korea and China. Think the swastika for Germany, The Confederate Flag in America, Afrikaner Oranje, Blanje, Blou Flag of South Africa and Namibia.

This flag is a reminder of Colonialism and Imperialism.

DOES JAPAN'S DARK CULTURAL DIPLOMACY MATTER TO AFRICA?

There are three major players in Africa from Asia: China, Japan, and South Korea. Currently, there is an unspoken competition between all three on just who can be the most influential friend for Africa but that will be addressed later with TICAD.

In 2013, there were some serious tensions brewing between China and Japan on the role of “influence” and “leadership” with ASEAN. China accused Japan for trying to “assert complete leadership” in the region. 

Just because Japan invested a tiny $1.5 billion into the ASEAN union and I forgot to mention the “soft loans” that topped over $500 million from Japan to Myanmar...... 

Japan has also made sure that with every natural disaster in the Asia Pacific region, before the U.N, International Red Cross, like this Sting song... It is first to help with recovery efforts.
 

I will touch more on ASEAN states later with this blog. The ASEAN way can also serve as a great platform for some African States. Here is a tiny bit about ASEAN.

This competitive relationship between the two is creeping into Africa. 

So, you understand now that Korea and China would not mind if Japan was out of African Affairs.

There will be no wasabi tears to shed here..

But
This does not mean Korea is simply so happy with the presence of China in Africa.

However, China and Korea could care less for Japan in Africa and for that matter Asia Pacific Affairs.
— Water & Cassava

COOL JAPAN TO THE WEST LOOKS LIKE

However as with most things (not all), time mends and shapes everything. Japan is now known for its own unique soft power known as Cool Japan. Cool Japan was birth in the 1980’s and since then we are all trying to keep up with the cool factors of Japan. Japan is cool in the Americas, Europe, Asia, Australia but Africa???

COOL JAPAN & AFRICA OR YADAH...

... THE LACK OF RESPECT AND AWARENESS OF YOUR COUNTRY IN INTERNATIONAL RELATIONS TRANSLATES TO
YOU ARE NOTHING BUT A MEMBER OF THE OTHER, aka “SUBALTERN”.
— Water & Cassava
Antonio Gramsci used this term to refer to people considered infererior be it race, class, gender, sexual orientation, ethnicity, or religion.

This term is forever stamped in International Relations Theory because of an essay by Gayatri Spivak. She asked a simple question,
Can the Subaltern Speak?

This blog is about Africa and Asia, so I do not see a problem using this word in both spaces. I should note that academically, this word is getting a bit trendy and abused.
— Subaltern

At this point of the Water & Cassava Blog you are versed on Soft Power and Cultural Diplomacy. But if you need a refresher, just go back to any Silk Road Thursday Entry or Cassava Tuesday entry. 

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A state’s public diplomacy is a direct response to its culture, foreign policy, and political ideologies.

These three elements drive attraction and create a unique soft power for the respective state.

All three elements must be present for the soft power effect to occur.

Cultural Diplomacy is a soft power tool that occurs during the long-term run while Public Diplomacy focuses on the short-term run of the country.
— Understanding the complex ties with Japan and Africa through the lenses of China and Korea
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Officially the name of the Japanese flag is called Nisshōki ("sun-mark flag"). Commonly people refer to the flag as Hinomaru ("circle of the sun").

Officially the name of the Japanese flag is called Nisshōki ("sun-mark flag"). Commonly people refer to the flag as Hinomaru ("circle of the sun").

 

AFRICA IN JAPAN POP CULTURE

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SIDEBAR #1 : "SOFT CONNECTIONS" CHINA IN AFRICA.

While China's economic and trade impact on Africa has raised global attention, China also runs one of the world's largest short-term training programs. It also gives generous support to 31 Confucius Institutes teaching Mandarin and Chinese culture at many top universities in Africa. So what do Africans feel about the deliverables of China's soft power investment?
Do you see the problem here? The China culture must be understood and learned but noticed the African leader not advocating that this street be a two-way street. 

Japan can use this as an entry tool to Africa. Korea and China still don’t understand this piece on diplomacy in Africa must be fluid.

JAPAN IN AFRICA CULTURE???

Japan does not have a strategic plan in this area for Africa.  It is a yada-yada approach! The assumption here on both sides is, in the name of TICAD all will be great. Diplomacy must be fluid and Soft influences must go both ways. Majority of African leaders suffer from forms of the colonialism disease that range from early stages to fatal stages in development, so they do not invest in their “soft influences”. They have no problem absorbing other soft influences on the behalf of aid and relief. Africa has made no efforts to work on the art and execution of niche diplomacy in Asian spaces.

Culture is an extended arm in International Relations. A successful relationship between Africa and Japan will be expected for Japan not to downplay the role of culture and identity of Africans in Japanese spaces.

 

BUT JAPAN HAS AFRICAN FESTIVALS...

Festivals do not count per-se, because they are just extra pluses towards the city brand. It benefits cities in Japan that have “African themed festivals”, it shows the global stage, “Japan is DIVERSE!!”.

 

INTERCULTURAL RELATIONS

International Relations can be best described today as Intercultural Relations. The U.S vs. West Asia is a great example on just how the lack of respect and appreciation of Intercultural Relations can bring countries to their knees.

The very definition of International Relations that is “relations with other nations” rests on the shoulders of that each country has unique traditions, social interactions, political dynamics, and intellectual orientations that make up the country. Japan must understand, with interactions towards any African country, it will go favorably if they start to pay attention to those shoulders.  

There is no fluidity in cultural diplomacy between Africa countries and Japan. This is not unique to Japan because China and Korea do not value this or have no clue on a starting point. However, this gap could be the golden ticket of applying “Cool Japan Diplomacy” to Africa. The neglect or underestimation of cultural diplomacy towards Africa by Japan hinders fluid relations but because China and Korea are guilty of this issue, Japan can use this as winning attribute to building on African Affairs.

some examples on how Japan can work on CD with Africa:

  • Pop Culture
    Anime and Manga with African Myth and Folklore, Cool Japan!

  • Academic
    Educational Exchanges that include professors and students from both spaces. So not just African students going to Japan for graduate studies but Japanese students and professors in Africa Academic spaces. This also means more African Professors and Deans in Japan universities that claim to teach Africa Affairs.

If the Education Sector can appreciate the importance of “French Academics” teaching Francophone studies ....
Then it must have no problem understanding the importance of African Academics teaching African Studies
  • Blue Economics (Beyond Fish)

  • AgriMarketing/ Agri-Economics

  • “Experimental” Tourism

  LASTLY ON CULTURAL DIPLOMACY

The new diplomatic language of the 21st century diplomat rest on:-

  • Do your “friends” and "neighbors" speak and understand your cultural diplomacy?

  • Does the global stage speak and understand your cultural diplomacy?

  • Are you humanitarian friendly? (Later on this piece)

 

Cultural Diplomacy is not about countries explaining their “self” onto the global stage. It is based on Cleverness in Cultural Diplomacy. 

Applying unique intelligence base on culture, history, identity, etc. to build and increase understanding with other countries while simultaneously working on your own interests. Multiple actors, cultural promoters are needed to get this point across....
— Cleverness in Cultural Diplomacy

JAPAN HAS A MEDIA PROBLEM IN AFRICA

Japan lacks international mass media presence on the global stage to promote its image. The United States has CNN and FOX. The UK has the BBC, but do you know the name of Japan’s international broadcasting channel???

Waiting……….

The NHK network could be key to setting up stronger ties to Africa. What better way to spread your message to your new friends using their language with their faces?

P.S NHK has a KiSwahili Channel but BBC has Pidgin, Hausa and so much more. NHK needs to pick up the pace. 

We leave you with this video of African artist, Dobolo based in Japan.

See you next Silk Road Thursday!

Public Health Wednesdays (PHW)-  Africa & Asia Health Check

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WHO WEEKLY REPORT: AFRICA

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This feel good R & B jam by the elements goes out to: Namibia, Botswana, Swaiziland, Gabon, Gambia, Guinea-Bissau, Gabon, Equatorial Guinea, Algeria and Eritrea for no ongoing events.
— Water & Cassava

 

AFRICA

There is a conscious effort here not to touch on issues that occur in or around the United States. However, the United States is a super power state that touches, “influences” all that is on this blue ball we call home. So, time to time, I will have to touch on U.S Foreign Policy, especially with conversations that include South Korea and the continent of Africa.
— Behind Water & Cassava
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This so called global gag rule has been ongoing, since President Ronald Reagan. It is just with Trump, as with policy and law, it was upgraded.

A loss of over $8 billion in aid will be felt globally and services that are offered from this funding includes: HIV, Malaria, Cervical Cancer, TB, Family Planning, and a host of comprehensives health care needs. Groups that accept funding must stop offering abortion services even if it is legal.

I should point out here that every woman that goes in for services is not getting an abortion. I am not so sure the concern on a uterus and sets of ovaries that are not yours. This fixation on genital parts and reproductive organs and never the proactive health on the organs.

Research on gynecological diseases and disorders??? Sanitary napkins that do not include nail polish remover?? Condom use and research for women?? There are a host of other issues but moving along…….

Comprehensive health care for women includes full family planning services and that includes abortion services. It is ironic, the current administration views killing children in West Asia and Africa making “America Great” again. A fetus gets more sympathy and adoration that its final stage of development.  

Unfortunately, or (Fortunately) the States is the largest donor to all International Reproductive Health Efforts. African Countries have continuously not placed public health on the top list of development. They depend on Medical Diplomacy to take care of their own citizens. The U.S cannot be forced to give aid. The current administration is applying realism to all interactions with other states. What happens to America if some girl in Mozambique or Kenya lacks access to condoms, pills, well woman visits or abortion services? …….

Therefore, you do not depend or pray to which colonized you. You will and always stay a slave.
— Biko and 'dem tried to warn you...

 

The Trump administration has argued that forcing America to give aid that includes abortion services is Western Cultural Imperialism. With all 54 countries that make up the continent of Africa, abortion was only learned from westerners. I appreciate the insult inside the insult.

…. Cultural Imperialism for Medical Aid now you say? My goodness, what do you call constantly raping the land of all resources, putting in “applicable heads of state”, Ah yes! Stealing people??? Could you please leave all together and return raw materials as you leave?....
— Everyone below the Equator

Which African Countries will be affected?

Check out the map below.

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EBOLA & CORRUPTION

Apparently all three countires lost over $6 million due to corruption during the Ebola epidemic. 

AIR POLLUTION AND AFRICA

Air pollution may kill more Africans than HIV/AIDS
— Shut the Front Door, No way!!! Who the Hell?? What..

WHAT YOU ARE TOLD ABOUT BIO MASS

 

ASIA

THAILAND

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We touched on this briefly last PHW, but there is a drug resistant form of Malaria that has developed from Cambodia and is spreading to Thailand, Laos, and Vietnam. How is Thailand dealing?

CHINA

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Uyghurs: Muslim Minority

China is offering free health care that includes wrap around services for a minority group in China known as the Uyghurs. With the disguise of using applied public health, China is collecting and storing DNA samples that includes biometric data to keep track of the Ugyhurs population.

OUR PINK NEWS IN ASIA- QUEER RIGHTS IN ASIA

JAPAN

ARE YOU OVER 60? MOVE TO JAPAN

Once again, Japan is the best country in Asia for older people to live. If you stay or have visited Japan, this is not surprising at all. I do still see a need for more interactive programs that target the senior population.

KAROSHI & MENTAL HEALTH IN JAPAN

Japan is notorious for incredible working hours that care less of your mental health and more on your dedication to get it done. Even if it means this will kill you, that form of death is known as Karoshi. Workers work 80+ hours over time a month, I am familiar with this kind of work hours. I had a lot of interaction with Texas State Troopers, Houston Police, and Clearlake Police, as I slept on the side of the freeway in my car from one case to the next case. 

I recall making it to a gas station and telling myself if I would just crash for 15 minutes. That ended up to be 1 hour with a police officer banging on my window, asking about my social welfare. After seeing my work ID, he simply said “This job will kill y’all”. I feel the pain and exhaustion of the video below.

A Japanese phenomenon known as "Karoshi," which means "death from overwork," is affecting many young men and women in Japan. Almost 2,000 people in the country committed suicide for reasons related to their job in 2016. Lucy Craft reports from Tokyo.

But it appears a change is coming for Japan…

SOUTH KOREA

ASSISTANCE TO BANGLADESH

South Korea will donate $500,000 to UNFPA Bangladesh to help wth women and girls affected by the ongoing Rohingya humanitarian crisis.

PILLS,PILLS, PILLS

Africa Countries,
Do you hear what Kimchi Land knows???
Do you hear what Kimchi Land sings???
South Korea will be investing a bit over $ 3 Billion in their pharmaceutical and health care industries
— Do you Hear What I Hear with a Twist?

Sister Whitney to all....

 

MENTAL HEALTH in south korea- ‎한,정

There is room for intersectionality in discussions of mental health. However, the gravity and complexes with mental health surrounding South Korea is heartbreaking and complexing. I am a product of Africa and the diaspora and I appreciate minding my space with some topics.
I can only give my opinions and thought on this issue from my professional and academic background. However even in critiquing the issue of mental health, I am coming from the lenses of the ‘Asian Diaspora”. This is not sufficient, I think to truly critique the issue however as an applied public health professional, I shall try with framework.

South Korea has a unique psychology (Han,  ‎한) that shapes the social dynamics of the society. These pressures of “making it” might be responsible for why less than 48 hours ago, the leader of the Korean pop group SHINee died by suicide.

South Korea is one of the most advanced countries on earth but sadly the stigma behind mental health puts the country on the list of countries that do the least for mental health. There is also the case of Jeong ( 정) that requires you to exercise sympathy and empathy, which is why the lack of care and efforts towards mental health is perplexing.

 

Until next PHW

Muldays Mondays: China's Waterplomacy "The OMFG, The Ugly and the Bad.......

Waterplomacy: China's Water Woes

Waterplomacy: China's Water Woes

To understand the politricks behind water security and related topics, simply pay attention to these terms: Economic Activities and Development, Peace and Political Stability, Financing (Remember W.A.S.H?), Ecosystems, Drinking Water, Water Pollution, Climate Change, Good Governance and Transboundary Cooperation
— Water & Cassava
 

.... OMFG- The Case of The Gambia  

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On May 22 2017, The Bolong Fenyo Wild Life Reserve in Gambia was poisoned by the Chinese owned company Golden Lead Factory. The color of water ranges from pink to red, because of the dead animals discovered in the reserve and surrounding areas. After an investigation, it was discovered the pipelines were dumping toxins to the reserve. The company blamed the local fishermen for killing every single fish in the reserve.
I am sure you can imagine, the local people and government had some difficulty believing this formal response. The Gambia National Environment Agency sued The Golden Lead Factory for violating environmental regulations and for the pollution of the sea. 

Bolong Fenyo Wild Life Reserve after poison

Bolong Fenyo Wild Life Reserve after poison

Please click below to learn more:

Now after this, you will think Gambia will be singing this to China:

But in the words of the young boyz from Philadelphia:

As of August of this year, Gambia decided to work with China on supporting and building on infrastructure, agriculture, and tourism. China in return will have unrestricted access to the Gambian market and about the  T word....

China: Gambia you understand there is only one China
Gambia: We understand that Taiwan is not a country, Please don’t go away
— Imagined by Water & Cassava

To read more on Gambia not wanting China to go away:

 

...The UGLY-The Case of Cameroon 

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Meanwhile down south from Gambia, we have the country of Cameroon. A country that has had the same president for the last 30 years, home to 5 separate groups that wish to take their independence from the country and ninth country to benefit from Chinese loans and aid. 

The Cameroonian Ministry of Economy signed multiple technical and economic agreements with China worth FCFA 49.4 billion (594 million yuan) for a drinking water supply project

To get the brief gist of this project:

SPEAKING OF HELL AROUND THE CORNER..

Cameroon is the walking definition of the song above.  

...Cameroon owes China $1 billion dollars in loans
— Water & Cassava

 

....The Bad: The Case of China's Water Security Issues

China has a host of water security issues internally and with neighboring countries. Home to 1.3 billion people, that is roughly 20% of our planet's population. China struggles with access to fresh water but in order to understand the role of agriculture in China's water woes, read this article: 

Birth Control OR Control of Birth
— Water & Cassava

The answer from the China government to water security concerns, is the South-North Water Transfer Project that will cost the government $62 billion dollars. There are some serious concerns on the role of pollution in the building of such a massive project including serious risk to the population. Read below to understand why such concerns are alarming:

CHINA AND INDIA WATER WARS: BUDDAH BE A FENCE

China's attempt to deal with water scarcity has been to build more dams to divert water in regions of the country that lack water. This diversion has cost India lives and over $30 million in damages. Read this article to understand the growing tensions between India and China that stem from water manipulation

Until next Mulday!

 

 

Cassava Tuesdays: The Soft Power of Ghana "Home of Culture & Hospitality"

Ghana is home to over 24 million people but to anyone that has ever had the pleasure of visiting two adjectives describe the country: Culture & Hospitality.

Capital: Accra
Official Language Spoken: English
Religion: Christianity and Islam
Currency: Ghana CEDI
President: William (Nana)Addo Dankwa Akufo-Addo
Vice President: Mahamudu Bawumia

Ghana

Ghana

I am sure by now, you know our term to describe African Soft Power is Cassava Diplomacy! You also understand the application of Soft power right? For a refresher on Soft Power, just look at the last Cassava Tuesday Entry. 

In 1957, Ghana was the wealthiest country in Sub-Sahara Africa and the first to get its independence in West Africa. 

Did you know that in the late 1950’s, Ghana and South Korea had similar per capita income??

Ghana focused on socialist protectionist trade policies, in the name of Pan African Socialism. This type of policy is known as imported substitution policy.

A trade and economic policy which advocates replacing foreign imports with domestic production.
In order words: SAY NO or greatly reduce foreign dependency by focusing on local production of industrialized products.
— What is Import Substitution Policy? Water & Cassava
This is what your chocolate looks like fresh, Cocoa Fruit. 

This is what your chocolate looks like fresh, Cocoa Fruit. 

Cocoa Beans

Cocoa Beans

So where did things go South for Ghana and North for South Korea?
— Water & Cassava

 

Chocolate became the downfall of Ghana. The Ghanaian government used tax revenues from the export of cocoa to subsidize the development of other industries in the country. Their entire hope was on cocoa with the belief that this would support the domestic market and lead to self-sufficiency within the manufactured goods sector. They would be able to export these "Ghanaian made goods" but more importantly, this will allow for sophisticated manufactured goods. 

 But the reality looked more like this: 

 Cocoa farmers in Ghana suffered from the government’s policy of import substitution and price control as it made them poorer. All productive resources because of ISP (Import Substitution Policy) moved away from goods that had an advantage (like cocoa :(..) and into goods that had much higher production costs. Local people in Ghana were forced to pay higher prices for inferior goods and the available productive resources that were available, the government did not put it to good use.
 

An inferior good is a type of good for which demand declines as the level of income or real GDP in the economy increases.
— The Guys and Girls in Investopedia

Farmers needing to survive turned to self-sufficiency farming on land designated for growing cocoa. These inefficiencies and lack of diversity in development will put a brake on the economic development of Ghana. 

The case of Kimchi Land and Survival
— Water & Cassava

South Korea was successful because it focused on open free trade policies. They took all their resources not just a particular sector but EVERYTHING to make this work. South Korea shifted from agriculture to intensive manufactured goods such as footwear and textiles. Open free trade policies led to Koreans getting most of their Won ( Korean currency) and earning more in wages. 
Combine such efforts, country branding in the name of soft power, technologies made in Korea by Koreans, you have Kimchi Diplomacy.  Unfortunately, Ghana never saw country branding as a tool for country development in the past, but it appears a change is coming. 

 

... BACK TO GHANA & SOFT POWER

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Ghana is working on understanding and applying the importance of country branding and the application of this process in their diplomacy.
 

To the Ghana Diaspora: You share responsibility in country branding and patronizing
— Water & Cassava

It appears Ghana will focus on forms of Gastronomy and Tourism as a soft power tool. Soft Power tools in Ghana also include Sports (football). I touched on the role of China and Stadium Diplomacy in Africa in the past. Ghana played an important role with the genesis of this relationship. Read about that here:

So let's watch, the GHANAIAN GOVERNMENT on soft power 

Vice President, Dr Mahamudu Bawumia invites visitors to Ghana to try various Ghanaian cuisine, especially the country's 'world famous jollof rice'
Minister for Tourism, Arts and Culture, Catherine Afeku says Ghana's heritage, culture, democratic credentials, respect for rule of law and friendliness makes the country the preferred tourism destination in West Africa

Meanwhile in Seoul, South Korea....

Asian Boss

Ghana has strong ties to South Korea already through popular culture with Ghanaian born actor Sam Okyere. He is very popular in Seoul and is fluent in the language. We will keep tabs on how the Ghana government applies soft power through him. In addition, we will monitor just how Ghana will use soft power tools in the African region and in other Asian Spaces 

 

Until next Cassava Tuesday!